Privacy Policy

Effective Date: May 14, 2025
Last Updated: May 14, 2025

Introduction

Welcome to Eat IQ, operated by Marlink Trading SRL. We help you understand food labels through AI-powered ingredient analysis. This Privacy Policy explains how we collect, use, disclose, transfer, and protect your personal information. By using Eat IQ, you agree to the practices described here.

Health & Medical Disclaimer

Eat IQ provides general nutritional information and allergen insights based on food labels. It is not a medical device and does not offer medical advice, diagnosis, or treatment. Always consult a qualified healthcare professional for any medical concerns.

What Information We Collect

Information You Provide Directly

  • Account Registration: Name, email, password, dietary preferences, and allergy details.
  • Communications: Messages you send to us via email or in-app support.
  • Purchases: Payment information is processed by third-party payment providers; we do not store your full payment details.

Information Collected Automatically

  • Device & Usage Data: IP address, device type, browser, operating system, app interactions, scan history.
  • Location: Approximate location inferred from your IP address (only with your consent).
  • Camera Access: Permission to use your camera solely for scanning food labels.
  • Cookies & Similar Tech: We and our partners use cookies, local storage, and analytics scripts to operate and improve our service.

How We Use Your Information

  • Provide, maintain, and personalize the app experience
  • Analyze trends and app performance for improvements
  • Communicate updates, offers, and support messages
  • Conduct marketing, advertising, and promotional activities
  • Ensure security, fraud prevention, and legal compliance

Legal Basis for Processing (GDPR)

  • Consent: For optional features (e.g., marketing emails).
  • Performance of a contract: To provide the core app functionality.
  • Legitimate interests: To improve and secure our service.

Sharing & Disclosure

  • Service Providers: Hosting, analytics, payment processors (e.g., Firebase, Stripe).
  • Advertising Partners: To deliver relevant ads (e.g., Google Analytics for Firebase).
  • Legal Requirements: When compelled by law or to protect our rights.

International Data Transfers

We may transfer your information to servers in the United States or other jurisdictions. We use Standard Contractual Clauses or equivalent safeguards to protect your data.

Data Retention

We retain your personal data as long as needed to provide our services and comply with legal obligations. You can request early deletion at any time.

Your Rights & Choices

  • Access & Correction: You can view or update your profile and allergy settings in-app.
  • Deletion: Request deletion of your account and data by contacting us.
  • Marketing Opt-Out: Unsubscribe from promotional emails via the link in any message.
  • Cookies: Manage or disable cookies in your browser settings (note that this may affect app functionality).

Children’s Privacy

Eat IQ is not intended for children under 13. We do not knowingly collect data from children; if you believe we have, please contact us to have it removed.

Security Measures

We implement industry-standard technical and organizational safeguards (encryption, access controls, audits) to protect your data from unauthorized access or disclosure.

Changes to This Policy

We may update this policy to reflect changes in our practices or legal requirements. We will notify you of material changes via email or in-app notification before they take effect.

Contact Us

For questions or requests regarding your data, please email us at office@eat-iq.com.

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